Alpine F1 team announced this morning that they have joined forces for a long term partnership with BWT, starting from the 2022 season.
Following this announcement the F1 team will, with immediate effect, be known as BWT Alpine F1 Team. They will integrate the famous BWT pink colour on to the Blue Livery which resonates with the Alpine colour. Their aim as a partnership will en devour to use their global platforms to spread the message of Sustainability around the world.
Here's what a spokesperson from Alpine and BWT had to say about the collaboration.
Cédric Journel, Alpine Sales and Marketing Vice President, said:
“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years. Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste. In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”
Lutz Hübner, CMO of BWT, said: “We are proud to become part of BWT Alpine F1 Team as its title partner. With our unique and patented water treatment technologies and Alpine’s large global following, we can help to ‘Change the world – sip by sip’. The first stage will be to create BWT Bottle Free Zones across all the Alpine factories and at race events. The joining of forces to increase awareness, as well as to fight for sustainability, aligns BWT and Alpine perfectly. Besides that, BWT has been investing for more than two decades in the development of membranes for our future hydrogen-powered economy. We are meanwhile one of the world’s leading suppliers in membranes for the production of green hydrogen and in membranes for fuel cells – the energy converter of the 21st century. Together with our new partners, we will contribute to emission-free racing and sustainable fuel cell electric mobility.”
Now we await the confirmation of Otmar Szafnauer joining the team since his shock departure from Aston Martin Cognizant.
Let us know your thoughts about the Pink being intergrated with the iconic Blue Livery.