Sauber Motorsport, which manages the Alfa Romeo Racing ORLEN entry in the Formula One world championship, are launching a new partnership with IQONIQ to bring fans closer to the team. The new Fan Engagement Platform, in app form, will bring customised Alfa Romeo Racing content, Behind the scences access and opertunities to interact with both drivers and other team personel. It has been described as a "One-stop-shop to follow the team, connect with other fans and access exclusive opportunities to win team experiences".
The IQONIQ brand will be seen on the helmets of the Pit Crew, on the lower part of the sidepod on the Alfa Romeo Racing ORLEN cars and will be present throughout the Alfa Romeo Racing ORLEN team environment.
Kazim Atilla, Chief Executive Officer, IQONIQ: “Partnering with the Alfa Romeo Racing ORLEN team marks another huge step in our plans to be the number one fan engagement platform for sport and entertainment. Through partnerships like this, we are actively reimagining the way fans can get the most from their favourite teams and drivers, creating a more engaging relationship and rewarding fan loyalty like never before. The IQONIQ team are delighted to be able to call Alfa Romeo Racing ORLEN our partners and we look forward to delivering unrivalled access to its fans around the world.”
Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “Getting closer to our fans has always been a central part of our philosophy and the partnership with IQONIQ goes to show we are not just paying lip service to this concept: we are taking active steps to bring fans closer to the team. The IQONIQ app will allow fans to have a personal, direct relationship with our team, something that goes beyond what has been done so far. As a team, we are delighted to help IQONIQ make strides towards becoming the leading Fan Engagement Platform in the world of sport and we can’t wait for the partnership to begin.”
IQONIQ is a revolutionary, new fan engagement app for sport and entertainment. Combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with unrivalled access to the teams, leagues, competitions, and icons they love the most. It establishes a deeper, more rewarding and purposeful engagement platform, allowing fans to get closer to the action. For more information on IQONIQ, please visit www.iqoniq.com