Today McLaren and Gulf Oil International Ltd have announced a multi-year strategic partnership which will see the two pair off once again. The partnership reunites after a long successful history together to symbolise a united ambition for both Innovation and Leading capabilities to produce a winning formula, on and off the track.
The two started working together in 1968 until the end of the 1973 season, which saw success in both Formula 1 and the Can-Am Series where the partnership won over 40 races. They renewed their partnership in 1990 Le Mans 24 Hours with the McLaren F1 GTR.
From 2021, Gulf will become the preferred lubricant supplier to McLaren Automotive which will see all cars to be filled with Gulf Oil and Fuel optimized for high performance engines. In addition to this, an exclusive number of customers will be given the opportunity to have their McLaren Supercar hand painted by McLaren Special Operations, the firms bespoke division, in Gulf liveries and colour's to echo the F1 GTR Le Mans Car.
To celebrate the partnership the gulf brand will be integrated into the McLaren F1 team as from the British Grand Prix this weekend. The logo will be represented by the team throughout the 2020 season with the logo even appearing on the engine covers and wingmirrors of the MCL35.
Below are the comments from the CEO's of all sides of the partnership.
Mike Jones, CEO, Gulf Oil said:
“This is a very exciting partnership that brings the Gulf brand back into elite motor racing. The history books are full of remarkable tales that tell of what Gulf and McLaren have achieved in the past. Now we are together once more to write the next chapter of this unique partnership.
“We’re proud to be working alongside a brand that shares our future aspirations and our ambition for innovation both on the road and on the track. We look forward to working together and developing both Gulf and McLaren’s class-leading capabilities further.”
Zak Brown, CEO, McLaren Racing said:
“We’re delighted to welcome Gulf back to McLaren and reunite two iconic brands back together in a new and exciting partnership. Gulf is part of McLaren’s history and are well-known for their innovation and technical excellence in the industry, with which aligns with McLaren perfectly. We are looking forward to starting our partnership together this season.”
Mike Flewitt, CEO, McLaren Automotive said:
“It’s great to be able to welcome back Gulf after a long historical association which has seen the name adorn many McLaren road cars and race cars over the years. McLaren has a rich history of working with class-leading partners and we’re delighted to continue this trend via our renewed partnership with Gulf. Like McLaren, the Gulf name is synonymous around the world with technical excellence and innovation and the excitement of going racing and motoring.
“Every supercar will have Gulf fuel and lubricants when it leaves the McLaren Production Centre and I know our customers will be thrilled to be able to work with our in-house bespoke team on the option of being one of the few to be able to personalise their McLaren supercar in the iconic Gulf livery.”