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FORMULA 1

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McLaren announce new Partnership

28/3/2023

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Earlier today McLaren Racing have announced a Partnership with Workday which will run for a multi-year partnership. 

Workday is a provider of cloud applications to business's to help adapt and thrive in a changing market. They provide services which will help for Financial planning and Forecasting, Human Resources and "enhancing transparency, simplicity, and adaptability across the organisation." - Say McLaren 

As of this weekends Grand Prix, Workday branding will be visible throughout several touchpoints for the Formula 1 team. 


Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said:  “We are excited to welcome Workday to the McLaren Racing family. In the competitive world of Formula 1, efficiency and performance are crucial both on and off the racetrack. Workday will support our team's enhanced financial and operational planning, improving our agility in key decision-making. We look forward to integrating Workday’s solutions into our team from 2023.”

Pete Schlampp, Chief Marketing Officer and Executive Vice President of Corporate Growth, Workday, said:   “Teaming up with McLaren will help accelerate Workday’s global brand awareness across F1 and enable us to support their team as they drive forward in the future of work. We are proud to partner with one of the iconic names in auto racing and this latest collaboration is a testament to the strong relationship Workday has with some of the world’s most recognisable organisations in sports.”




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